2010 ads

New campaign images are already starting to surface one after another. Here's a few of the major ads.

Yves Saint Laurent

Typical YSL with Natalia Vodianova.

Gucci

Never get sick of Natasha Poly for Gucci though I secretly wish for Freja to be in it as well. Looks very much like their previous Cruise campaign but nevertheless a good one. Love the background and how Natasha works her body.

Louis Vuitton

Not too LV but Lara Stone is better any day, any way than Madonna. Thank You.

Prada

Rasa Zukauskaite work it like a mannequin following exactly as on the runway. Such an amazing model choice and equally great campaign. Simplicity at its' best!

Chanel

I'm totally biased. Anything with Freja is good. But honestly, I think the pairing of Freja and Baptiste is better than last season maybe because this collection is more neutral and they are paired together. Most have noticed that Freja and Baptiste share similar facial features thus making it more convincing. Claudia's solo shot is not bad too. I'm tremendously happy that Karl focuses as much on Freja as he did with Freja although Freja have to share with Baptiste most in most of the images but still...

Dior

Karlie Kloss with her famous killer stare. It looks awkward with the collection. Try to be softer next time.

Hermes

Rapunzel, Karlie let down your Hermes scarves. Totally dreamy and beautiful and soft.

Fendi

Surprisingly Anja Rubik delivers.

Givenchy

Striking! A contrast between soft and fierce. Another outstanding as with Maria Carla Boscono (she just fits in for Givenchy) and Natalia Vodianova.

Dolce & Gabbana

Better than LV. Almost convinced with Madonna's look here.

Burberry

As if having Emma Watson as the campaign girl is not bad enough, Burberry decided to front a brother sister team by including her brother Alex Watson (and a few other male models). I like Emma, don't get me wrong. But she is just too young for such a respected highly luxurious brand. If she was to model for the Blue or Black label will be totally fine but for such a strong collection, it just falls flat and does not deliver. Sorry.

Bottega Veneta

Nice. Such a beautiful potrayal. So natural it's modeling at its' best or they're just plain relaxing.

Giorgio Armani

Sweet Nimue Smit in such a dark strong vision. Love her pose, love Nimue, hate the lighting, hate the setting. Usual Armani stuff.

Versace

Looks like '90s ad. The collection itself is very retro. Like it, it could turn out much worse but I'm glad pulled it through. They could find a better model though.

Mulberry

The focus is on the bag, isn't it? The Alexa bag. It's nice but why can't I stop looking at Sasha and Viktoriya's ridiculous wigs?

Lanvin

I'm usually more than happy to see a model's face on any campaign but Lanvin proves otherwise, if it's a full frontal shot of Jamie Bochert, I think I will not be interested but it's her body language that works it for me. It's working for the collection too. Pretty amazing!

All in all, I'm just relieved that designers/ fashion brands are starting to use more models to front their campaigns rather than opting for celebrities. This is a kick-start to 2010 with a few amazing campaigns (and some rather disappointing ones) but it seems that 2010 is focusing more on simplicity. Pretty bold background with great modeling. If this is the trend, well, I, for one, welcomes it. By the way, hopes it's not too late to wish everybody Happy 2010!

(images from models.com and tfs)