A Chanel Addition

Sigrid Argen joins Charlotte di Calypso and Anne Vyalitsyna as the campaign girl for Chance by Chanel fragrance. Which is the better ad that you'd prefer? I think all three versions exudes youth and sensuality but these three models portray a different versions each. Anne V's sensual and feminine, Charlotte's youthful and sporty while Sigrid's is dreamy and sweet . Love all the three versions!

(pics from models.com and bwreyscale.com)

A Fantasy with Hermes

Hermes- the best ad campaign this season.

Karlie's amazing and so suitable for this kind of ad.

(source: fashiongonerouge.com)

Stunning CK

So far, images of Liu Wen and Constance have appeared and I should applaud the team for doing a job well done. This is so much better than last season- the casting of the models compliments each other too. Liu Wen and Constance are strikingly beautiful. I love how they blend the reds, whites and blues. Seems like a masterpiece to me.

(pics from models.com)

Special Effects

Gosh, I lurrrve black and white.
Especially with special effects like this Jill Stuart ad.
And I love how the brand's name in pastel pink. It totally stands out.

Notice the focus on the models' expression as extension to their hair? It's actually the same as their head shots but the geniuses at Jill Stuart just make it much striking by adding some special effects.
Loving the killer pose, the killer expression and the most outstanding newcomers- Hannah Holman and Frida (they're my top ten, remember?). I'm just so happy that they're doing so well.

(pics from models.com)

Sonia Rykiel's girls

Ooh La La

This is like the perfect campaign for the collection.
I could not imagine it being otherwise. Marike and Alana is the perfect combination for this campaign. The sombre mood, make up, background , clothes and the accessories is well blended here. Nothing outshines one another- all are well balanced here.
Loving this campaign!

(pics from tfs @ *Bianca*)

Calvin Klein's Jac?

Gucci has Natasha Poly. Sasha was a Prada muse. Freja for Chanel.


With the second season running as the Calvin Klein model, is she the next Natalia Vodianova? I;m a big fan of Jac although she's just so young. From her debut, she has stormed the modeling world and in just a year, she's the most wanted newcomer on the runway, scored Calvin Klein campaign and has been featured regularly in editorials. The first image for the campaign is stunning! If she keeps her momentum going, she will be the next big thing, maybe even joining the ranks like Natalia. Jac and Calvin Klein. Seems pretty matching.

(image from models.com)

2010 ads

New campaign images are already starting to surface one after another. Here's a few of the major ads.

Yves Saint Laurent

Typical YSL with Natalia Vodianova.

Gucci

Never get sick of Natasha Poly for Gucci though I secretly wish for Freja to be in it as well. Looks very much like their previous Cruise campaign but nevertheless a good one. Love the background and how Natasha works her body.

Louis Vuitton

Not too LV but Lara Stone is better any day, any way than Madonna. Thank You.

Prada

Rasa Zukauskaite work it like a mannequin following exactly as on the runway. Such an amazing model choice and equally great campaign. Simplicity at its' best!

Chanel

I'm totally biased. Anything with Freja is good. But honestly, I think the pairing of Freja and Baptiste is better than last season maybe because this collection is more neutral and they are paired together. Most have noticed that Freja and Baptiste share similar facial features thus making it more convincing. Claudia's solo shot is not bad too. I'm tremendously happy that Karl focuses as much on Freja as he did with Freja although Freja have to share with Baptiste most in most of the images but still...

Dior

Karlie Kloss with her famous killer stare. It looks awkward with the collection. Try to be softer next time.

Hermes

Rapunzel, Karlie let down your Hermes scarves. Totally dreamy and beautiful and soft.

Fendi

Surprisingly Anja Rubik delivers.

Givenchy

Striking! A contrast between soft and fierce. Another outstanding as with Maria Carla Boscono (she just fits in for Givenchy) and Natalia Vodianova.

Dolce & Gabbana

Better than LV. Almost convinced with Madonna's look here.

Burberry

As if having Emma Watson as the campaign girl is not bad enough, Burberry decided to front a brother sister team by including her brother Alex Watson (and a few other male models). I like Emma, don't get me wrong. But she is just too young for such a respected highly luxurious brand. If she was to model for the Blue or Black label will be totally fine but for such a strong collection, it just falls flat and does not deliver. Sorry.

Bottega Veneta

Nice. Such a beautiful potrayal. So natural it's modeling at its' best or they're just plain relaxing.

Giorgio Armani

Sweet Nimue Smit in such a dark strong vision. Love her pose, love Nimue, hate the lighting, hate the setting. Usual Armani stuff.

Versace

Looks like '90s ad. The collection itself is very retro. Like it, it could turn out much worse but I'm glad pulled it through. They could find a better model though.

Mulberry

The focus is on the bag, isn't it? The Alexa bag. It's nice but why can't I stop looking at Sasha and Viktoriya's ridiculous wigs?

Lanvin

I'm usually more than happy to see a model's face on any campaign but Lanvin proves otherwise, if it's a full frontal shot of Jamie Bochert, I think I will not be interested but it's her body language that works it for me. It's working for the collection too. Pretty amazing!

All in all, I'm just relieved that designers/ fashion brands are starting to use more models to front their campaigns rather than opting for celebrities. This is a kick-start to 2010 with a few amazing campaigns (and some rather disappointing ones) but it seems that 2010 is focusing more on simplicity. Pretty bold background with great modeling. If this is the trend, well, I, for one, welcomes it. By the way, hopes it's not too late to wish everybody Happy 2010!

(images from models.com and tfs)

Headless Trend?

How cool is this?



Celine and Prada both opt to preview their campaigns by showing only the collections without focusing on the model. Celine is focusly simplistic , only showing strictly the clothes and bags - cropping out the models head. Meanwhile, Prada left us with stunning mannequin like images fronted by Rasa Zukauskaite.

(Touch) My Body

Is this the new trend for Spring Summer 2010 campaign? Lanvin and Gucci both focus on the models' body pose rather than shooting the whole look from the model's head to toe. I think this is such a great idea. Look at the Lanvin ad, the clothes are so emphasized especially the ruffles part. But if you put Jamie Bochert standing still with those outfits, I believe it would not have the same effect. Natasha Poly did an outstanding job as the Gucci women too, so sexy,glamorous and luxurious all together. Her pose is to die for with the beautiful scenery as the background. My only complain is it looks exactly as the cruise campaign with Snejana. I can't believe the SS2010 campaign images have started to surface so soon. It's still 2009 after all. But I'm so eager to see what other campaigns would be - Prada, Chanel, Miu Miu, Versace- and the list goes on.

(pics from models.com and tfs @ behansu)

Is this your LV?

I have been quite bored with the past seasons' LV campaign with Madonna and Scarlett Johansson. It is a pleasant news that Lara Stone is replacing Madonna for the Spring Summer 2010 campaign.
But, by the image of it, I think, this is a good shot from Steven Meisel with Lara, but, for a Louis Vuitton ad campaign? I doubt it serves the brand. LV is such a luxurious brand, that a model lying on the grass with the "it" bag is just so totally wrong.


Like many have debated on tFS, this looks more like a Vogue Italia editorial than a LV campaign.
I have to agree too. If in turn, this is a VI cover and editorial, I would have applaud it but this is not, it is a LV campaign.
However, I would welcome Lara as the new campaign girl- no matter how not suitable this campaign is-she is better than Madonna-fashion wise.

(pic from models.com)

Holiday Wonder!

It's the time of the year again! It's nearly the end of the year and Christmas' coming soon.
It's campaign time for some brands for their Holiday collection. I love these:

Lindsay Ellingson for M.A.C- she's a doll!

Hilary Rhoda dazzling in red for Estee Lauder

More to come!

(esteelauder.com and maccosmetics.com)

Gucci-nism

The horrendous Gucci campaign which I loved more and more day by day seeing only Freja and Anja rocking it in every shot they were in. I don't get Raquel's poses which I thought were funnier than fierce but Raquel being her always pulled out the most outstanding poses. I have to say that she is the only one who's not afraid of doing something different though most of us (me included) do not know how to appreciate it. Natasha did fierce in all of her shots which did not fail her but seeing it in all 8 shots makes it a little boring. Abbey, Myf, Jacquetta, Dree and Jamie are more like sidekicks here. Poor Myf, she have to stand in the background doing the same poses. If I have not noticed, I would have thought she was just cut and paste into the background. Jamie does not fit into this campaign at all- she is lost in almost all of her pics. Jacquetta has the worst outfit and hairstyle. She looks like she belongs to the guys more than the girls. Abbey and Dree- where do I start? First of all, they're more like cameos in this ad, appearing in a shot and then disappeared and appear in another shot. Their presence is forgettable. To sum it all, a rather disappointing campaign given that the cast most of the top models. Gucci could have done much better and please, why don't they change the models' outfits. It's the same as in Pre-Fall where the same outfits were used in all of their ads. Please change this formula. Is it really working, I wonder.

(Pics from gucci.com)