(Touch) My Body

Is this the new trend for Spring Summer 2010 campaign? Lanvin and Gucci both focus on the models' body pose rather than shooting the whole look from the model's head to toe. I think this is such a great idea. Look at the Lanvin ad, the clothes are so emphasized especially the ruffles part. But if you put Jamie Bochert standing still with those outfits, I believe it would not have the same effect. Natasha Poly did an outstanding job as the Gucci women too, so sexy,glamorous and luxurious all together. Her pose is to die for with the beautiful scenery as the background. My only complain is it looks exactly as the cruise campaign with Snejana. I can't believe the SS2010 campaign images have started to surface so soon. It's still 2009 after all. But I'm so eager to see what other campaigns would be - Prada, Chanel, Miu Miu, Versace- and the list goes on.

(pics from models.com and tfs @ behansu)

A First

In a very long time (or never), exclusive runway spots at Gucci and Prada are never meant for Asian models. But, it is to change this season by having Liu Wen in both of the coveted spot. Liu Wen had been actively walking down the runway for all fashion capital cities since her debut. But, this is her first time walking for Gucci and Prada and also, may I say, the first time (or in a very long time) both brands ever cast an Asian girl to walk their runway. Last season, Liu Wen walked the most shows along side Yulia Kharlapanova. Liu Wen was everywhere this season albeit a more toned down schedule if compared to last season. One more capital left, any more surprises from Liu Wen? This we'll just have to wait and see.

(images from style.com)

Gucci Next

These are new!

Gucci in the best form of sexiness, glam and class!

(all images from yahoo news)

Gucci-nism

The horrendous Gucci campaign which I loved more and more day by day seeing only Freja and Anja rocking it in every shot they were in. I don't get Raquel's poses which I thought were funnier than fierce but Raquel being her always pulled out the most outstanding poses. I have to say that she is the only one who's not afraid of doing something different though most of us (me included) do not know how to appreciate it. Natasha did fierce in all of her shots which did not fail her but seeing it in all 8 shots makes it a little boring. Abbey, Myf, Jacquetta, Dree and Jamie are more like sidekicks here. Poor Myf, she have to stand in the background doing the same poses. If I have not noticed, I would have thought she was just cut and paste into the background. Jamie does not fit into this campaign at all- she is lost in almost all of her pics. Jacquetta has the worst outfit and hairstyle. She looks like she belongs to the guys more than the girls. Abbey and Dree- where do I start? First of all, they're more like cameos in this ad, appearing in a shot and then disappeared and appear in another shot. Their presence is forgettable. To sum it all, a rather disappointing campaign given that the cast most of the top models. Gucci could have done much better and please, why don't they change the models' outfits. It's the same as in Pre-Fall where the same outfits were used in all of their ads. Please change this formula. Is it really working, I wonder.

(Pics from gucci.com)

Gucci Pre-Fall 09/10

Anja Rubik looking fabulous in Gucci. My only question is, why use the same outfit? Even if it's for Pre-Fall, I believe there would be other equally attractive outfits as well. Maybe they could use these:

The team at Gucci are getting a little too predictable season after season. I am still keeping my fingers crossed for the upcoming Fall Winter campaign. Rumor has it that it'll be a multi-girls campaign with some of my favorite model - Freja, Raquel and Natasha Poly -reprising their role as the Gucci girl after the trio collabroration for Gucci by Gucci fragrance. I just hope that the ad campaign will be as good as the selection of models.

(source: tfs@helmut.newton and style.it)

Flora by Gucci: Abbey Lee Kershaw

(from: tfs)

A little teaser before the real campaign

Chanel did it. As did Gucci. Is this the latest trend? Showing footwear before the real campaign appears.

(source:models.com and tfs)

Gucci By Gucci

Been fascinated by this ad for all time.
Introducing Raquel Zimmermann, Freja Beha Erichsen and Natasha Poly.


The ad:



The shorter version:



The making of :

(photo from style.com)

Freja was once a Gucci girl